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Marketing SCENE: What Not to Say on Twitter

Apr 8, 2013

By Ted Prodromou

•Don’t say negative things about your competition.
•Don’t engage your competition in negative conversations.
•Don’t get into fights with angry customers online. Engage them by asking them how you can help them and invite them to email you or call you for assistance.
•Don’t Tweet about your sex life.
•Don’t Tweet about wild nights out, and definitely don’t Tweet pictures of your wild night out.
•Don’t Tweet about politics.
•Don’t Tweet about religion.

In his book Ultimate Guide to Twitter for Business, online marketing expert Ted Prodromou offers an easy-to-understand guide to using Twitter that will help small-business owners generate leads and connect with customers. In this edited excerpt, the author offers tips on the topics and tactics you should avoid when Tweeting.

Now that you have some ideas what you can say on Twitter, let’s talk about what you shouldn’t say. We’ve all put our foot in our mouth and said the wrong thing to someone. I’m sure it was embarrassing and you may have heard about it from a few people who overheard your misspoken comment. It probably went no further than the few people who were in the room when you made your embarrassing remark.

When you say the wrong thing on social media, it’s not only visible to millions of people, it stays online for a long time. You need to think twice before you press the Tweet button if you’re responding to someone who has upset you. Take a few deep breaths, count to ten, and ask yourself if you want the entire world to read what you’re about to Tweet.

Never respond in a negative way when someone says something on social media that has upset you. If you do respond, do it in a diplomatic way, because the Twitterverse is watching. Responding in a professional way has a positive effect on your reputation, while responding in a negative way will make you look immature and will have a negative effect on your business. Many of you have your Twitter account connected to your Facebook and LinkedIn accounts. Do you want your negative Tweet to appear on LinkedIn, where your customers and prospects can see it?

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