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Marketing SCENE: "5 Common Social Media Mistakes and How to Avoid Them"

Feb 28, 2012

By Katie Morrell
February 13, 2012

Most small-business owners feel strongly about social media. They either love it, hate it or both. If they love it, it’s because its tools can create tremendous brand awareness. If they hate it, it’s because it’s a massive time suck. Regardless of where you stand and how proficient you are at each tool, there is always something new to learn. Here are a few common social media mistakes and tips on how to fix them.

1. Expecting ROI right away
2. Failing to plan
3. Automating
4. Hard selling
5. Not connecting to other marketing platforms

Check out the full article here on American Express “OpenForum”.