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Marketing SCENE: "12 Crucial Consumer Trends for 2012"

Jan 11, 2012

12 Crucial Consumer Trends for 2012

This year, much as in previous years, some brands may be staring into the abyss, while others will do exuberantly well. And while we can’t offer any help to defaulting nations or bankrupt companies, we do believe that there are more opportunities than ever for creative brands and entrepreneurs to deliver on changing consumer needs. From Canada to Korea. Hence this overview of 12 must-know consumer trends (in random order) for you to run with in the next 12 months. Onwards and upwards:

1 – Red Carpet
2 – DIY Health
3 – Dealer-chic
4 – Eco-cycology
5 – Cash-less
6 – Bottom of the urban pyramid
7 – Idle Sourcing
8 – Flawsome
9 – Screen Culture
10 – Recommerce
11 – Emerging maturialism
12 – Point & Know
and
13 – Moreism

Click here for the full report on www.trendwatching.com.